Professional Product Owner, The: Leveraging Scrum as a Competitive Advantage

Product ownership is an absolutely crucial role in most businesses. Mechanics are important, but only as a means to an end: value. The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective. The offer authors detailed practices for identifying where value can be found, measuring it , and maximizing it throughout the entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product delivery, the authors show how to go beyond merely writing requirements and managing product backlogs, to take accountability and drive the process from vision to value.

• Author: Don McGreal, Ralph Jocham
• Publishing house: Pearson
• Rok of issue: 2018
• Cover: soft
• Number of pages: 384
• Dimensions: 18.1 x 23.3 x 1.8 cm
• Language: English
• ISBN: 9780134686479