Robert Motzek - Motivation in Open Innovation
Motivation in Open Innovation Shorter product life cycles, high product flop rates and an increasing heterogeneity of consumer needs have recently put considerable pressure on the innovation activities of manufacturers. The collaboration with users in open innovation processes has been promoted as a powerful approach for companies to succeed in today's competitive environment. However, little is known about what drives these u... Full description
Parametry
- Author: Robert Motzek
- Binding: Paperback
- NumberOfPages: 92
- ReleaseDate: 2007-03-22
- Studio: VDM Verlag Dr. Mueller e.K.