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Art Deco and British Car Design - The Airline Cars of the 1930s (Art deco a projekty brytyjskich samochodów - samochody aerodynamiczne lat 1930-tych) - Barrie Down, Veloce Publishing 2012, język angielski, 144 str, format 21,5x26 cm, 214 zdjęć (w tym 118 kolorowych), 7 ilustracji, miękka oprawa, waga 0,59 kg
- kierunek w sztuce zwany art deco miał również wpływ na kształty samochodów projektowanych w latch 1930-tych - przejawem tego były nadwozia aerodynamiczne - książka ta podzielona jest niejako na dwie części - w pierwszej prezentuje właśnie te konstrukcje europejskie na tle innych tworów tego kierunku, aby w drugiej części dokładnie analizować jej wpływ na wybranych kilkanaście modeli produkcji brytyjskiej z lat 1933-1936, stanowiących jej najlepszy przykład i zarazem prezentujących jej największy wpływ,
- obejmuje modele:
Hillman Aero Minx Streamline, Hillman Aero Minx Cresta, AC Aero Saloon, Alvis Speed 20 Sports Saloon ,British Salmson Sports Saloon, MG Airline Coupe, SS1 Airline Saloon, Triumph Gloria Flowfree, Standard Speed Coupe, Standard Speedline, Standard Flying Series, Riley Kestrel, Singer LeMans Coupe, Singer Airstream, Talbot 105 Airline, Rover 14 Streamline
- spis treści:
Foreword
Acknowledgements
Part 1: Why Art Deco?
1. Art Deco
2. Streamlining in car design
3. The evolution of Art Deco styling in British car design
4. 1934: The developing styles of Art Deco
5. 1935: The classic airline year
6. 1936 and on: the maturing of Art Deco styling
Part 2: The cars and their stories
7. Hillman Aero Minx
8. MG Airline Coupé
9. SS I Airline
10. Triumph Gloria Flow-free
11. Flying Standard
12. Riley Kestral
13. Singer Le Mans Coupé and Airstream
14. Talbot 105 Airline and 10
15. Rover 14 Streamline
16. British salmson sports saloons
17. AC and Alvis saloons
Bibliography
Index
- wprowadzenie:
A unique account of a radical era in automotive design. The Art Deco movement influenced design and marketing in many different industries in the 1930s, and the British motor industry was no exception.
The book is divided into two parts: the first explains and illustrates the Art Deco styling elements that link these streamlined car designs, describing their development, their commonality, and how aeronautical names were used, and is liberally illustrated with contemporary images. The second part goes on to portray British streamlined production cars made between 1933 and 1936, illustrated with colour photographs of surviving cars.
- streszczenie wydawcy:
This is a book about automotive styling, in particular the streamlined styling that defined what are now known as Airline cars. During the mid-1930s the majority of British car manufacturers and coachbuilders experimented with streamlined styling. This fashion was the result of Art Deco, an international movement that influenced design and marketing in many different industries, and produced some of the most unique and visually exhilarating cars ever produced in Britain. Part One of the book explains and illustrates the Art Deco styling elements that link these streamlined car designs, and describes their development, their commonality, and their unique aeronautical names. The stories of the individual cars, their designers, and their development, are told in Part Two. Here, Barrie Down has collected examples of all the significant British streamlined production cars made between 1933 and 1936, many of them still represented by beautifully restored survivors. The book is well illustrated with over 200 contemporary pictures and colour photographs of existing cars, many of which have never before been published. This book is an instructive and visual feast for all car lovers.
- niezależne opinie:
'NOW AVAILABLE as a softback, this book honours the Art Deco movement's influence on British car design and the motor industry as a whole. Down does a good job of explaining styling elements that link these streamlined car designs and the reasoning behind their aeronautical names. He then moves on to the many aero-influenced production cars made during the 1930s - which made us want a 1937 Alvis Speed 25 by Lancefield all the more. That and a Bentley 4.25-litre by Carlton. And you have to marvel at the 1935 Triumph Gloria Flow-free recreated by Rob Green. This is a great read and good value.'
Octane
'This vibrant work features a good mix of period and modern photos. Fans of streamlining will enjoy this fresh perspective on pre-war British car styling.'
Classic & Sports Car
'Here's a delightful book that could fill a gap both on your bookshelf. In the first part, author Barrie Down explains the Art Deco movement and how it combined with streamlining in the 1930s to produce some of the century's most stunning cars. He then goes on to details some of those cars, with background to the designs, a critique of them, an assessment of their success and more, all illustrated in colour and black and white. Highly recommended!'
Triumph World
'It's a fascinating read, which also feature photos of the cars that have survived to this day (many of which haven't been published until now).'
Classic Car Buyer
'Author Barrie Down was an industrial designer and it shows in his thorough and knowledgable text. Readable, informative and good value.'
Classic Cars
'A most enjoyable 144-page romp through a golden age of motoring.'
Gay Classic Car Group
'The book has some lovely period pictures and adverts together with some really nice pictures of many of the known survivors. The narrative has been thoroughly researched and is in a very readable style.'
Jowetteer
'With a mix of recent photos of many of these cars, and the more interesting contemporary photos and brochures, this is a very enjoyable look at a mid-'30s style that was different, and yet established various design elements that have been seen again over the decades since.'
New Zealand Classic Car
'Barrie Down, a man well versed in industrial design, is an authoritative narrator and has dug out a number of rare photographs.'
Octane
'It is not often these days that a new book about old cars has really new information, but this one does. Buy it.'
The Sacred Octagon
'This is both a book for those with an interest in cars and the art deco period.'
Jaguar World
'An unusual topic, covered well.'
Classic Driver
- przykładowy tekst:
Each nation with a distinct motor industry found its own unique expression of the universal Art Deco influences, and other authors have covered these national flavours effectively, particularly in France and the USA. British car design of this era was conservative yet innovative, and, generally speaking, was characterised by an elegance of design resulting from the high standards set by the indigenous coachbuilding industry. The dawning recognition that sales could be influenced by styling had a significant influence on car design during the 1920s and ’30s. Imported from America, this concept was, nevertheless, universally valid. Combined with the restrained design and quality of craftsmanship of the British coachbuilders, it permitted designers and manufacturers to offer products that met the varying requirements of the market. The class system in England in the ’30s, while undeniably diluted by the Great War, was still part of the national consciousness, and what one drove made a precise statement about who one was. The tradition among British motorists was to select the proper car, just understated, for one’s rank, but it was now acceptable to push the limits of that standard and seek to set one’s self a little apart. The desire to own a car which looked different from the general mass, while not a new phenomenon, became a vogue in the early 1930s.
Prior to 1920, British coachbuilders had worked exclusively building bespoke car bodies on chassis supplied by the majority of manufacturers. They had continued the traditions of craftsmanship and design that had evolved over centuries building coaches for the wealthy and discriminating. The 1930s, however, was a difficult time for coachbuilders. The depression eroded the high end business that was their staple, and their traditional market was diminished by competition from the manufacturers. The mass-producers of cars had evolved their own body-making techniques, or had acquired coachbuilding companies for their exclusive use. The employment of all-steel welded bodies was becoming generally accepted by the larger manufacturers. These products resulted in a stiffer, rattle- and squeak-free body that forced the bespoke coachbuilder to seek alternatives to the traditional wood-framed items. The challenge was to find a form of construction that was both lighter and cheaper than traditional methods, without giving up the two main advantages – design flexibility and attractive appearance – yet with the longevity of the all-steel bodies. Many new methods were tried, with varying degrees of success, but none changed the essential characteristics of the bespoke body. Some firms chose to give up the struggle and quietly disappeared, but they were replaced by more progressive businesses whose targets were the cheaper, high-volume – often sub-contract – end of the market. These new firms, and the coachbuilders willing to make changes, developed a new marketing opportunity, the contracting of so-called special bodies, built in small batches and assembled on mass-produced chassis. In all these cases success was achieved by standardizing a single body style and producing it in batches large enough to keep the costs down, yet small enough to ensure exclusivity. Thus, the range of styles offered by a car maker was increased – as was its potential market – without greatly increasing the vehicle cost above the standard offering. Potential buyers were prepared to pay only a limited premium for the privilege of being different.
Interestingly, this scenario produced a secondary industry. Manufacturers sold remaindered special bodies at considerably reduced prices, having found it impossible to sell them all within a suitable period of time. New coachbuilding companies were formed which would buy these remaining bodyshells and modify them to fit other new chassis, or to re-body older chassis. Thus, a market was created for unique and modern bodywork on a quality chassis at a considerably lower cost than that of the bespoke coachbuilders. Examples of this were the Triumph Flow-free (chapter 10), and the HRG Coupé (chapter 8).
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